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James Stoup’s opinion piece, The New Media Paradigm,” which posted on AppleMatters today speculates about how iTunes is poised to rearrange the distribution landscape.

What’s intriguing to me is the potential this has for allowing independent filmmakers, musicians, artists, and other holders of intellectual property to gain access to niche markets that were inaccessible prior to the internet and the virtual storefront with it’s essentially zero shelf-space cost.